The NetSuite System supports a variety of Record-types, among which are "Leads". In the context of your Sync integration, it is important to determine whether "Leads" represent Contact or Company Records in your NetSuite environment.
For NetSuite customers with Leads configured as an Individual (Contact), make sure the "Show Individuals as Contacts" option within your NetSuite General Preferences is not enabled or you will find that duplicate Contacts are created after you convert an individual Lead to a Contact/Prospect record.
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